Over the past few years we’ve audited dozens of online stores, and we keep noticing the same strange pattern. The problem is almost never the one the owner came to us with. They arrive worried about “not enough traffic” while the traffic is actually fine. The store is simply letting it slip through its fingers, day after day.

Here are the ten mistakes we see most often. Every one of them is fixable, most without a serious budget. Read it as a checklist and count how many you find in your own store.

1. Customers can’t pay the way they’re used to

In Lithuania, people pay through their bank. If your checkout only offers card payments, a portion of buyers will close the tab at the very last step, because they don’t want to type in card details or simply don’t have the card nearby. The fix is straightforward. A Montonio, Paysera or Opay integration with all the major banks, with bank payments placed at the top of the list.

2. No parcel lockers

Omniva, LP Express and DPD lockers are the default delivery method in Lithuania, not a nice extra. A store offering only home courier delivery feels inconvenient and more expensive to the local buyer. All three networks connect to Shopify through ready-made apps with a locker map right in the checkout.

3. Shipping costs appear only at the end

An unexpected shipping fee is one of the most common cart abandonment reasons in the world, and Lithuania is no exception. The buyer fills a cart worth 40 euros, then discovers a 5 euro delivery charge they never saw coming. Show shipping costs on the product page or in the cart, and communicate your free shipping threshold everywhere. A “12 euros away from free shipping” bar doesn’t just reassure people, it grows the average order.

4. The store was designed on a desktop, but buyers arrive on phones

Most Lithuanian e-commerce traffic is mobile. Open your store on a phone and honestly walk the entire path to payment. Can you reach the buttons with a thumb? Does the menu cover the content? Do form fields jump around? If you got annoyed even once, your buyer got annoyed ten times earlier.

5. The site takes forever to load

Every extra second of loading costs conversions. The usual culprits in Lithuanian stores are uncompressed photos straight from the photographer and twenty installed apps of which five are actually used. Clean out the apps, compress the images, and speed often improves without writing a single line of code.

6. Forced registration at checkout

“Create an account to continue” is a sentence that quietly kills thousands of orders every day. Guest checkout must be the default path. Offer the account after the purchase, when the customer has already paid and it costs them nothing.

7. The copy reads like machine translation

Often because it is machine translation. Product descriptions like “this product is made of high quality material” build neither trust nor desire. Store copy should sound like it was written by someone who has held the product in their hands. This is one of the cheapest conversion improvements in existence.

8. No proof that anyone has ever bought here

A visitor arriving from an ad doesn’t know you. They’re scanning for signals that the store is real. Product reviews, a Google rating, genuine customer photos, clear contacts with a phone number and address. If you’re not collecting reviews yet, start today. In six months you’ll have hundreds, while the competitor who didn’t start will have none.

9. The product page doesn’t answer questions

Dimensions, materials, size chart, care instructions, what’s in the box. Every unanswered question is either a lost sale or a message in your inbox at midnight. A good product page sells on its own, without a consultant. Open your bestseller and write down everything a buyer could possibly ask. Then answer it on the page.

10. The return policy is hidden or intimidating

A clear, human return page doesn’t encourage returns, it encourages purchases. A buyer who knows they can easily return an item buys with more confidence, especially in clothing and footwear. Write it plainly, how many days, how it works, who pays for shipping, and link it in the footer and on product pages.

Where to start

Don’t attack all ten at once. Payments and delivery first, because those are hard barriers that physically prevent people from buying. Then speed and the mobile experience. Copy and trust signals last, quietly compounding results every single day.

And if you’d rather have someone walk the whole list for you, this is exactly how we run our store audits. Specific problems, specific fixes, no fluff. Write to us and we’ll tell you where your store is losing the most.